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Conger Industries: The Complete Guide to Wisconsin's Leading Toyota Forklift Dealer

Published time：

2026-06-25

Author：

Xin Hong Guang

Source：

Xin Hong Guang

Abstract

Conger Industries is not a forklift manufacturer, but a family-owned Toyota forklift dealer and one of the most respected material handling solution providers in the Midwest. Founded in 1955, Conger has grown into the number one forklift dealer in Wisconsin, serving businesses across Wisconsin and Upper Michigan from three strategic locations.Company OverviewConger Industries is headquartered at 2290 S Ashland Ave, Green Bay, WI 54304, with additional locations in Neenah (528 Enterprise Dr, Neenah WI 54956) and Wausau (5901 Packer Dr, Wausau, WI 54401). The company employs over 100 dedicated associates and generates annual revenue of approximately $32.6 million. Conger is a third-generation, family-owned business that has been delivering material handling solutions for over 70 years.Company History1955: Lloyd and Dorothy Conger founded Lift Parts Service Co., laying the foundation for what would become Conger Industries1970: Lloyd embraced the Toyota forklift line, a decision that tran

Conger Industries is not a forklift manufacturer, but a family-owned Toyota forklift dealer and one of the most respected material handling solution providers in the Midwest. Founded in 1955, Conger has grown into the number one forklift dealer in Wisconsin, serving businesses across Wisconsin and Upper Michigan from three strategic locations.


Company Overview

Conger Industries is headquartered at 2290 S Ashland Ave, Green Bay, WI 54304, with additional locations in Neenah (528 Enterprise Dr, Neenah WI 54956) and Wausau (5901 Packer Dr, Wausau, WI 54401). The company employs over 100 dedicated associates and generates annual revenue of approximately $32.6 million. Conger is a third-generation, family-owned business that has been delivering material handling solutions for over 70 years.


Company History

1955: Lloyd and Dorothy Conger founded Lift Parts Service Co., laying the foundation for what would become Conger Industries


1970: Lloyd embraced the Toyota forklift line, a decision that transformed the company's trajectory as Toyota became the number one ranked forklift brand


1975: The business was renamed Conger Industries and moved to its present location on S. Ashland Ave in Green Bay


1984: Lloyd retired, leaving his sons Gary and Bruce in charge; Gary bought out Bruce in 1996


1997: Anika Conger (Gary's daughter) joined the company, eventually becoming President


2009-2012: Green Bay facility expansion doubled the location's size


2021: Conger appointed as an authorized CLARK dealer for Wisconsin and Upper Michigan


Products and Services

Conger Industries offers a comprehensive range of material handling solutions:


Equipment Sales


New and used forklifts from Toyota and CLARK


Aerial lifts, boom lifts, and industrial cleaning equipment


Warehouse systems and automation solutions


Equipment Rentals


Flexible terms from one-day rentals to long-term solutions


Forklift rentals available in Green Bay, Wausau, and Neenah areas


Service and Support


Parts, service, and repair for all major forklift brands


Tire services and power solutions (including lithium-ion batteries)


Telematics and fleet management solutions


Toyota Recognition

Conger Industries has been honored with Toyota's prestigious President's Award, which recognizes the top Toyota forklift dealers in North America who excel in parts, service, equipment sales, finance, customer satisfaction, and overall operations. Conger Toyota-Lift in Green Bay, WI, was named a winner of the 2024 President's Award.


Notable Projects and Results

Schneider National Fleet Optimization

Conger Industries helped Schneider National achieve significant savings:


30% reduction in total material handling forklift fleet spending


40% reduction in forklift maintenance costs


Essity Sustainability Project

Conger proposed electric three-wheel forklifts with lithium-ion batteries as a more sustainable alternative to lead-acid and LPG forklifts for Essity.


Toyota Box Car Special

Conger Industries offers the Toyota Box Car Special, a specialized forklift designed for tight spaces such as railcars. Key specifications include:


Specification Detail

Load Capacity 8,000 – 12,000 lbs

Mast Height Under 90 inches

Engine Power 84 – 89 horsepower

Max Travel Speed Up to 13 mph

Fuel Type Gasoline or LPG

Stability System Toyota System of Active Stability (SAS)

The bottom line: Conger Industries is a third-generation, family-owned Toyota forklift dealer founded in 1955, serving Wisconsin and Upper Michigan from three locations. As the number one forklift dealer in Wisconsin, Conger offers new and used equipment (Toyota and CLARK brands), rentals, parts, service, and warehouse automation solutions. The company has earned Toyota's President's Award and helped clients like Schneider National achieve 30% fleet cost reductions and 40% maintenance cost savings.

Keywords：
conger forklift
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